Sande™ (formerly Sande Kids™) was born on Sydney's Northern Beaches from a love of the ocean, outdoor adventures and a desire to make getting outdoors a little easier.

Our family spent countless days chasing sunshine, saltwater and sandy feet. But with four young children in tow, we quickly realised that many of the products we needed simply didn't exist - or weren't designed to withstand the realities of life by the beach.

So we decided to create them ourselves.

Dad and son checking the surf, with dad carrying a yellow surfboard and the Sande Kids Beach Hauler mesh backpack, and son wearing a Sande Kids merch cap.
Natural sand remove brush. Woman sweeping sand from child's legs.

How It Started

Created by a mum of four with a background in Environmental Science, Sande began with a simple idea: design practical products that make outdoor adventures easier.

What started around a dining table with a young family and a single product has grown into a community of beach lovers around the world.

Today, our products are used by families, travellers, surfers and ocean lovers who share a passion for spending time outdoors. We're passionate about creating original designs that are practical, durable and built to be used again and again - helping people spend less time worrying about the logistics and more time enjoying the adventure.

A Gentle Evolution

What began as Sande Kids™ was inspired by our own family and a desire to make adventures with children easier.

Over the years, our products have found their way into the hands of people of all ages. As our community has grown, so has our brand.

Our gentle transition from Sande Kids™ to Sande™ reflects the wider community embracing our products today, while staying true to the family values, original designs and love of the outdoors that got us here. While our name is evolving, our purpose remains the same: creating thoughtfully designed products that help people spend more time outdoors and make the most of every adventure.

Thank you for being part of the journey.